LOUIS CLUB Visual Identity
Client : Taejin International
Service : Verbal Creative,Design
Year : 2014
Action Bow Tie for Liberal Intellectual
The appearance gives a prestigious and refined look, while the inner side harbors a free and creative spirit.
The concept of Louis Club (Taejin International’s multi-brand shop for men) is about the dignified appearance and the creative mind of an intellectual individual.
The firm bow tie represents ‘the Intellectual Dignity’ of a gentleman, while the action painting technique that embodies an innovative icon in contemporary art symbolizes ‘the Innovative Liberty’. A harmonious blend of two different images, Intellectual Dignity and Innovative Liberty, manifests ‘The Liberal Intellectual’ which is a unique brand concept.
- BI Basic System
- BI Application System & Graphic Motif
- iF Design Award 2016 Winner