Lotte corp. Was building the high mega tower where luxury department store, shopping mall, hotel, offices, residence, entertainment fold into a total complex for melding tourism, distribution, culture. The project was to develop a brand that carries landmark representation and big scale, given the tower’s international landmark status and business size. The final choice was “Lotte World Tower” whose image delivers one of the highest building, upgrades and expands the previous ‘Lotte World’ Status. The building was expected to rise highest in Korea, anticipating annual visits of more than 1.5 million people and 6,000 new jobs.

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